Introduction from our CEO, Jawad Ashraf
Hello, and welcome to a very special monthly news blog! It’s been a busy few weeks for us as we’ve rebranded to Virtua, which is another significant step in our journey into the metaverse.
When we began Virtua back in 2017, the metaverse was the ambition for us – but the world wasn’t ready for interactive virtual worlds, so we pivoted to create an industry-leading digital collectibles platform, and started working with leading brands on groundbreaking NFT collections.
Fast-forward five years, and we’re back where it all began, building and innovating in the metaverse! People are now ready to take their lives into virtual spaces – and through our own developments and brand partnerships, we are ready to invite them in.
We’ve streamlined our name, and created a logo and branding that’s aimed directly at the Web3 space. It’s all part of embracing a new focus across the company, as we prepare to launch our metaverse in the coming months.
It may not be a huge change, but it’s very much a metamorphosis moment, as we transition our focus back to what was always our aim, creating an industry-leading metaverse that is accessible to all.
You can find out more simply by clicking the button below – and I’ll see you again next month with even more exciting news!

Virtua News: We’re Launching Cardano Island – the Cardano Community’s Home in the Metaverse!
Cardano Island is a virtual 3D metaverse space located on Virtua Prime (the first planet in our new virtual universe), and the response from the Cardano community has been truly overwhelming! We’re building Cardano Island in close collaboration with Cardano and IOG, and the whitelist for our upcoming land sale is filling up fast!
Join our whitelist using the button below, and join our Discord here for the latest updates.
Virtua News: We Won the “Best NFT Marketplace” Award at the Web3 DeCode Conference in Dubai!
Web3 DeCode, the inaugural celebration of all things Web3 in Dubai, provided attendees with insights into the future of technology in a Web3 world, trending topics, and the potential of NFTs in virtual and digital environments. We were incredibly honoured to receive the “Best NFT Marketplace” award, and will display our giant purple model gorilla with pride at the Virtua office!


Industry News: McKinsey Report Predicts Metaverse Value Could Total $5 Trillion in 2030
The metaverse is already becoming the new frontier of online business, and a new report from McKinsey & Co predicts that the metaverse could be worth $5 trillion in less than a decade. McKinsey have also noted that consumers are particularly excited about social, gaming, travel, entertainment, and shopping activities in the metaverse – and investment into the metaverse space during 2022 is already double the value of all metaverse investments made throughout 2021.
Virtua News: Marilyn Monroe Was Immortalised in This Unique and Exclusive Piece of NFT Art
This breathtaking and incredibly rare photograph of the legendary model and actress Marilyn Monroe has been digitally mastered and colourized from the original B&W film studio negative by the fine art photographer Jeff Mitchum.
Only 10 NFTs of this unique, captivating, exclusive, and exquisitely detailed image will be made available – and when they’re gone, they’re gone forever…


Industry News: TAG Heuer Launch NFT-Enabled Smart Watch
Customisable watches are big business – and TAG Heuer have gone the extra mile with their new NFT-enabled smart watch, which integrates your favourite NFTs into its digital display! We all wear our love for Web3 on our sleeves, so why not wear it on our wrists too?
Virtua News: Jim Wheat Added Elon Musk and Marilyn Monroe Artworks to His ‘Heroes and Villains’ NFT Art Collection
Jim Wheat’s latest celebrity subjects are widely worshipped – but they also feature at the centre of controversies and conspiracy theories…


Virtua News: We’ve Dropped Even More Epic Dynamite NFT Comic Books!
From The Boys to Vampirella, Jungle Girl, and Samurai Sonja, our NFT comic books have covered some of Dynamite Entertainment’s biggest fan favourites this month!
Industry News: Snoop Dogg and Eminem Turn Into Bored Apes in New Music Video
Snoop Dogg (aka Cozomo de’ Medici) has become a major player across the entire Web3 space, building an enviable NFT collection that naturally includes a Bored Ape. In this surreal and tongue-in-cheek music video, Snoop and fellow BAYC ape-holder Eminem team up for some idiosyncratic rapping, and find a creative way to let their Apes loose in the music industry. Having racked up 14 million YouTube views in less than a week, this video has become a must-watch experience for rap fans and NFT enthusiasts alike.
If you’re a BAYC fan, you can also check out our full range of official Bored Ape Yacht Club VFLECTs here:
What’s Next?
We’re constantly putting out new updates about Cardano Island, our metaverse plans, and all of our IP and art partnerships – so don’t forget to follow us on your favourite social platforms (especially Discord) using the buttons at the bottom of this page, and click here to subscribe to our official mailing list!
Although we can’t reveal everything just yet, we can definitely say that you won’t want to miss out…