In 2017, Virtua’s original metaverse concept was delivered at a screening of Ready Player One, hosted at London’s BAFTA headquarters and billed as a two-hour trailer for what Virtua would become. However, the world wasn’t ready for the metaverse.
Therefore, the Virtua team pivoted to focus on developing a curated NFT marketplace, the world’s first premium 3D animated digital assets, and a set of interactive virtual environments where users can store and interact with their NFTs. The company also continued laying the foundations of its groundbreaking metaverse, to be launched when the time was right.
Virtua has worked with some of the biggest names in entertainment and sports, including Paramount, Legendary, Dynamite Entertainment, Williams Racing, and the Hero ISL. The company helps its brand partners develop, release, and market their own officially licensed NFT digital collectibles, and has also developed its own NFT characters – a collection of robot avatars known as the VFLECTs.
Headquartered in London and supported by a global development team of over 200 specialists, Virtua is now rebranding to reflect its vision of a truly unique, pioneering, and iconic metaverse. Virtua has also reached a number of significant milestones; its metaverse is now ready to launch in July 2022, and the company’s games development arm, Virtua Studios, is already actively developing its own range of metaverse-focused games.
Virtua CEO Jawad Ashraf said: “The rebrand announced today will roll out over the coming months, and is very much a metamorphosis period for us.
Dropping Terra and becoming Virtua comes at a time when we have transitioned our focus back to launching our virtual universe.
We’ve been working on our metaverse for five years, and we are incredibly excited that we can now begin to show our vision to the world.”